The Rolling Stones had a tour in South America in 2015. One of the countries was Peru because Lima was one of the locations where the band was performing. The posters were taken inspiration from by Lima, Peru, and its culture.
The history of Lima, Peru has parallels with The Rolling Stones song, “Beasts of Burden.” A majority of the Rolling Stones’ music deals with humanities and social commentaries. To develop the concept of “Tropical Taboo Tour,” research was conducted to create visually appealing posters and postcards. The main bird in Peru is the Rupicola Peruvianus, which is Spanish for “Cock-of-the-Rock.” The bird has an authentic look, as well as a wicked personality. The attributes of the Rupicola Peruvianus aligns very well with the Rolling Stones music. To give the bird a little more character, lead singer Mick Jagger’s tongue is attached to the bird’s mouth for audiences to know that a worldwide known band is coming to their hometown. These distinct elements celebrate the culture of Peru.