Great Typefaces

The Great Typeface series was inspired by the Penguin Series. The Penguin Publishing Group is one of the leading trade book publishers in the United States, comprised of imprints with a long and rich history dating back to the nineteenth century. Penguin Books was originally founded in the UK in 1935 by Allen Lane, who envisioned a collection of quality, attractive books to be affordable. For this project, every had to look at how Penguin Books design their publishing content. The class had to research different type fonts. Based on the type fonts of our choice, we all voted for Minion Pro, Optima, and Futura typefaces. Afterwards, we had to make a design of our own into a book series. The Minion Typeface has been used in various places and companies such as Red Lobster, Gaylord Hotels, and SCAD. Robert Slimbach promoted this font in 1990 because Minion contains traditional text font that adapts well to today’s digital technology. Minion displays special qualities that make text type highly readable. Optima has been used in various places and companies such as Estee Lauder, Marks and Spencers, and Premier League. Heman Zapf promoted this font in 1955 because Optima contains a modulated stroke sans serif, a design type where the strokes are in variable in width. Futura has been used in various places and companies such as IKEA, Crayola, and Party City. Paul Renner promoted this font in 1927 because Futura contains efficiency and forwardness.

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